Author Archives: Ian Sloan

Marketing Monday Episode 3: Paid Social Media

Money doesn’t grow on trees, and neither does your marketing budget. With this being the case, it’s crucial to ensure that you’re getting the most out of the money that you’re investing into your company’s social media. Now, organic social media (which you can read more about in last week’s article here) is awesome because itContinue reading “Marketing Monday Episode 3: Paid Social Media”

Marketing Monday Episode 2: Organic Social Media

In 2018, the average amount of time people spent on social media every day worldwide was 136 minutes. That means that over two hours of our time is spent on some social media platform daily, whether it’s Facebook, Instagram, or a more fun platform like Reddit (my personal favorite). I’ll bet we could use thatContinue reading “Marketing Monday Episode 2: Organic Social Media”

Marketing Monday Episode 1: Inbound Marketing

Advertisements are like mosquitoes. You don’t ask for them, they appear everywhere you go, and they won’t leave you alone. Naturally, this isn’t always true, and I’ve definitely had an occasional positive experience from following an ad that was relevant to me. Too often, though, are we faced with a seemingly unrelenting stream of advertisingContinue reading “Marketing Monday Episode 1: Inbound Marketing”